Texan industrialist turned his polluting company into environmental leader

I manage programs for NT Renewable Energy Group. We had a honor to have Dale Crownover, CEO and President of Texas Nameplate Company, as a speaker for our July meeting.

The reasons I wanted to invite him were...
 - He runs small local manufacturing business.
 - He and his team have been improving their pollution producing business practices over the years to the point that they are recognized for their environmental stewardship.
 - He spends his personal time to encourage others to green up their practices.

His story was fascinating. We were encouraged by knowing company like this exists in our own backyard.

There are three things he talked about and did not show up in below linked sites.
 - He trademarked the phrase "Our nameplates are green." 
 - He often faces strong resistance from other business owners when he talks about going green.
 - They invented iScrubber, a closed-loop automated solvent scrubbing system. He let his major competitor come in to observe the system even though his management opporsed. They worried the competitor might imitate the system and their company might lose its competitive advantage. Surprising results? Two separate competitors asked Texas Nameplate perform that part of process for them. Texas Nameplate picked up extra business and revenue by generously opening the door to its competitor and sharing information to go green. Abundance mindset resulted in win/win. How cool is that?

Texas Nameplate Website
http://www.nameplate.com/

Detail story about the company...
http://www.industryweek.com/leadership/texas-nameplates-crownover-talks-green-leadership-and-tax-bill